Christopher Lovelock Career Contributions Award
What an absolute honor – I am so thrilled to have been awarded the Christopher Lovelock Career Contributions to the Services Discipline Award. This award is so precious to me also because it is named...
View ArticleBrave New World: Service Robots in the Frontline
Our economy is facing a turning point in its history similar to the industrial revolution in manufacturing that started in the 18th century. Robotics and Ai in combination with rapidly improving...
View ArticleEssentials of Services Marketing
The 3rd edition has just been published. It is a concise and reader-friendly guide to marketing and managing services. It encompasses cutting-edge service concepts and the latest developments, academic...
View ArticleTextbooks are Too Expensive. Do You Agree?
My colleague Lillian Cheng and her co-author Kent Monroe work on a case study and series of publications on the pricing of textbooks in the US. Lillian, Kent and I feel that the textbook market will...
View ArticleMaster Class: How to Improve a Service Culture Fast.
Master Class: How to Improve a Service Culture Fast. This 30 min video discusses 4 learnings many firms get wrong when they want to improve their service culture, and it describes the 4 thrusts of a...
View ArticleGot featured in series on “Outstanding Educators at NUS”
It is an honor to be featured in my university’s new series on “Outstanding Educators at NUS”, although I probably talked too much..https://lnkd.in/d-Bw4KRThe post Got featured in series on...
View Article9th edition of the best-selling text Services Marketing: People, Technology,...
Just finalized! The 9th edition of the best-selling text Services Marketing: People, Technology, Strategy will be available on Amazon next month. The attached file gives a sneak preview of the...
View ArticleHello world!
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View Article9th edition of the best-selling text Services Marketing: People, Technology,...
9th edition of the best-selling text Services Marketing: People, Technology, Strategy Jochen Wirtz Just finalized! The 9th edition of the best-selling text Services Marketing: People, Technology,...
View ArticleGot featured in series on “Outstanding Educators at NUS”
Got featured in series on “Outstanding Educators at NUS” Jochen Wirtz It is an honor to be featured in my university’s new series on “Outstanding Educators at NUS”, although I probably talked too...
View ArticleMaster Class: How to Improve a Service Culture Fast.
Master Class: How to Improve a Service Culture Fast. Jochen Wirtz Master Class: How to Improve a Service Culture Fast. This 30 min video discusses 4 learnings many firms get wrong when they want to...
View ArticleTextbooks are Too Expensive. Do You Agree?
Textbooks are Too Expensive. Do You Agree? Jochen Wirtz My colleague Lillian Cheng and her co-author Kent Monroe work on a case study and series of publications on the pricing of textbooks in the US....
View ArticleEssentials of Services Marketing
Essentials of Services Marketing Jochen Wirtz The 3rd edition has just been published. It is a concise and reader-friendly guide to marketing and managing services. It encompasses cutting-edge service...
View ArticleBrave New World: Service Robots in the Frontline
Brave New World: Service Robots in the Frontline Jochen Wirtz Our economy is facing a turning point in its history similar to the industrial revolution in manufacturing that started in the 18th...
View ArticleChristopher Lovelock Career Contributions Award
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